MEET JAIME

Founder + CEO

Jaime is a Life Coach for Moms, Self-Care Strategist and Beauty Expert.

Jaime has truly mastered the art of not just hair and makeup, but simplifying beauty, self care and household management for moms. The original lazy genius aka Jaime, has learned that efficiencies can be implemented in most areas of life and she loves being able to help women systemize, automate and simplify their lives so they can enjoy their days again.

After being in the beauty industry for 14 years she realized that there was a huge gap in the beauty industry. The internet is flooded with millions of youtube videos and incredible artists teaching a wide variety of skills, looks and tricks. But none that were able to simplify the processes enough to teach everyday women how to manage their own beauty regimen without being overwhelmed.

So she set out to create online resources that any women in the world could access at any time. Whether it was that postpartum mama that just needed a little boost to feel herself again or the woman that feels like she’s lost herself over the years. Jaime has finally broken down beauty and self-care enough so that it is sustainable, simple and easy to implement at any stage in life.

After launching her beauty course, she very quickly realized that usually the reason a woman does not invest in herself is more or less a heart issue. And that #MomGuilt was destroying any opportunity for a woman to actually care for herself well. So she launched her second course, Healthy, Happy Mom. This course is an in depth guide, helping women take a holistic approach to overall wellness, joy and becoming a healthy, happy, whole person. From healing past trauma, to self discovery, Jaime covers pages and pages of content and hours of videos including video interviews with mental health experts, life coaches, naturopathic doctors and more.